Course curriculum

  • 1
    Introduction and Finding Purpose
    • Section 1: Introduction
    • Section 2: Finding Purpose
    • Entrepreneur Interview with Zoe
    • Additional Content: History of the Wright Brothers
  • 2
    Grit and Determination, Building a Wealth Mentality
    • Section 1: Failure and Grit
    • Additional Content: Kyle Maynard - Break Your Limits
    • Additional Content: Ole Christiansen - Never Give Up
    • Chapter 2 Activity
    • Entrepreneur Interview with Sydney
  • 3
    Creating Value by Solving Problems
    • Section 1: Great Businesses Create Value for Others
    • Section 2: Finding the Best Ideas
    • Generating Ideas Worksheet
    • Additional Content: Noah Lenz - Bringing Value to Others First
    • Additional Content: Story of Jeff Bezos
  • 4
    Finding the Best Ideas and Introduction to Market Research
    • Section 1: More On Picking An Idea For Your Business
    • Section 2: Talking to Others About Your Business Idea
    • Section 3: 3 Skill Sets to Better Understand Your Customer
    • Additional Content: Benjamin Stern and NOHBO
    • Additional Content: Bill and Melinda Gates
    • Primary Research Survey
    • Primary and Secondary Research Tools
  • 5
    Picking a business idea
    • Section 1: Picking a business idea
    • Additional Content: More Business ideas
  • 6
    Problem Solving and Benchmarking
    • Section 1: Succeeding through failure
    • Section 2: Benchmarking - Knowing How to Beat Our Competitors
    • Benchmarking and Brainstorming Tool
    • Additional Content: Failure is the path to success
    • Additional Content: Fail Forward Summary
  • 7
    Creating a Competitive Advantage
    • Section 1: Winning against our competitors
    • Section 2: Brainstorming
    • Additional Content: Tesla Competitive Advantage
  • 8
    Identifying our Marketing Avatar (Who and Where)
    • Section 1: Why do we need marketing?
    • Section 2: Creating our marketing avatar
    • Marketing Example: Coca Cola
    • Marketing Example: Haynes Baked Beans
    • Marketing Example: Volkswagon
    • Marketing Avatar Worksheet
  • 9
    Telling your story
    • Section 1: Telling your story
    • Story Mapping
    • Good Storytelling Examples: Thai Commercial
    • Good Storytelling Example: Bells Reader Commercial
    • Good Storytelling Example: Like a Girl
  • 10
    Intellectual Property, Protecting our Ideas
    • Section 1: Keep going!
    • Section 2: Protecting your ideas
    • Additional Content #1: Dude Perfect Trick Shots
    • Additional Content #2: Dude Perfect First Video
    • Intellectual Property Presentation
  • 11
    Creating Your First Product
    • Section 1: Creating a product to sell part 1
    • Section 2: Creating a product to sell part 2
    • Download Free 3D Modeling Software
    • Free Graphic Design Tools
    • Introduction to GIMP for graphic design
  • 12
    Business Finance Part 1
    • Section 1: Business Finance Part 1
    • Startup Finance Calculator
  • 13
    Business Finance Part 2
    • Section 1: Introduction to Finance Part 2
    • Section 2: Business Finance Part 2
  • 14
    Sales and Marketing
    • Section 1: Sales and Marketing
    • Case Study: Coca-Cola
    • Master Marketer Seth Godin talks about Marketing
  • 15
    Setting up and protecting your business
    • Section 1: Setting up and protecting your business